Comparisons
CrazyLeads vs Google Analytics 4
GA4 is free and installed almost everywhere. It answers aggregate questions well — and person-level questions poorly.
GA4 for aggregate traffic reporting and Google ecosystem integration. CrazyLeads for person-level data, purchase attribution and conversion activation.
Google Analytics 4
GA4 is Google’s web analytics tool. It is free, integrates natively with Google Ads and Search Console, and handles channel, page and aggregate behavior reporting well.
Stay on GA4 if…
- Free, with enormous adoption and available expertise
- Native integration with Google Ads and Search Console
- Ready-made acquisition and content reports
- BigQuery export for teams that want raw data
Adopt CrazyLeads if…
- Person-level data, with a full timeline and history
- No sampling and no aggregation thresholds hiding small numbers
- Identity linking an anonymous visit to a purchase weeks later
- Server-side conversions to Meta and Google
- Sales and ad spend in the same base, ready to query
- Long history retention instead of the default reporting window
Everything that changes between plans
| Feature | CrazyLeads | Google Analytics 4 |
|---|---|---|
| Cost | Paid, with a free tier | Free |
| Person-level data | Included | Not included |
| Timeline per lead | Included | Not included |
| Sampling in reports | Not included | Yes, on complex queries |
| History retention | Up to unlimited | Limited by default |
| Server-side conversions to Meta | Included | Not included |
| Checkout sales in the same base | Included | Not included |
| SQL over raw data | Included | Via BigQuery, separately |
| A/B experiments | Included | Not included |
Stay on GA4 if…
you need aggregate traffic reporting, you depend on the Search Console integration, and you do not need to act on individual people.
Adopt CrazyLeads if…
you invest in paid media, you need to know which ad produced which sale, and you want that conversion sent back to the campaign.
Frequently asked questions
Do I have to remove GA4?
No. Most customers keep both: GA4 for traffic reporting and CrazyLeads for identity, purchase attribution and activation.
Is CrazyLeads GDPR compliant?
The platform collects on behalf of your site, using first-party data, and gives you the controls to meet your legal basis. Informing users and collecting consent remains the controller’s responsibility — which is you.
Other comparisons
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