Pricing
Priced by data volume, not by seat
Every plan has unlimited users, including the free one. Charging per person makes teams hide data from the people who need it — which defeats the point of a data platform. Prices are in Brazilian reais (BRL).
Annual billing: 2 months free
Free
forever, no card
To explore the platform with real data, no card required.
Create a free account- Events per month
- 10k
- Connected sources
- 2
- History retention
- 90 days
- First-party pixel and lead timeline
- 2 connected data sources
- 2 dashboards and 3 publishable artifacts
- 3 conversions and 1 audience
- Daily source refresh
- Unlimited users on the project
Starter
billed annually · R$ 2.964 per year
For teams already running traffic that need conversions back in Meta.
Start on Starter- Events per month
- 100k
- Connected sources
- 5
- Delivery destinations
- 2
- Everything in Free, plus:
- 5 sources and 2 destinations (Meta CAPI, webhook)
- Deliveries with filtering and field mapping
- 3 SQL queries and 15 artifacts
- 10 conversions and 5 audiences
- Source refresh 6× a day
- 12 months of retention
Pro
billed annually · R$ 8.964 per year
For launch operations and teams that live by the numbers.
Start on Pro- Events per month
- 1 million
- Connected sources
- 15
- Delivery destinations
- 5
- Everything in Starter, plus:
- 15 sources and 5 destinations
- Unlimited dashboards and 100 artifacts
- 20 SQL queries over raw data
- A/B experiments with server-side conversions
- MCP server for Claude, ChatGPT and Cursor
- Hourly refresh
- 24 months of retention
Business
For high volume, multiple brands and contractual requirements.
Talk to the team- Events per month
- 10 million+
- Connected sources
- Unlimited
- History retention
- No limit
- Everything in Pro, plus:
- Unlimited sources, destinations, queries and audiences
- Refresh every 15 minutes
- Retention with no time limit
- Your own collection domain and onboarding support
- Service level agreement and a direct channel
Full comparison
Everything that changes between plans
Swipe the table sideways →
| Feature | Free | Starter | Pro | Business |
|---|---|---|---|---|
| Volume and history | ||||
| Events per monthCounts newly ingested rows. Reprocessing history does not count again. | 10k | 100k | 1 million | 10 million+ |
| History retention | 90 days | 12 months | 24 months | No limit |
| Source refresh frequency | Daily | 6× a day | Hourly | Every 15 min |
| Users per project | Unlimited | Unlimited | Unlimited | Unlimited |
| Collection and identity | ||||
| First-party pixel | Included | Included | Included | Included |
| Identity resolution and timeline | Included | Included | Included | Included |
| Connected sources | 2 | 5 | 15 | Unlimited |
| Your own collection domainCollection on a subdomain you own, out of reach of blockers. | Not included | Not included | Included | Included |
| Analysis | ||||
| Dashboards | 2 | 5 | Unlimited | Unlimited |
| SQL queries over raw dataPostgreSQL dialect, translated to the analytical engine. | Not included | 3 | 20 | Unlimited |
| Publishable artifacts | 3 | 15 | 100 | Unlimited |
| Public sharing links | 1 | 5 | 50 | Unlimited |
| Custom tables (datasets) | 1 | 5 | 20 | Unlimited |
| Activation | ||||
| Conversions | 3 | 10 | 50 | Unlimited |
| Audiences | 1 | 5 | 20 | Unlimited |
| Delivery destinationsMeta CAPI, webhook and Google Ads. | Not included | 2 | 5 | Unlimited |
| Deliveries with filtering and mapping | Not included | Included | Included | Included |
| Delivery audit and match quality | Not included | Included | Included | Included |
| Experiments and AI | ||||
| On-site A/B experiments | Not included | Not included | Included | Included |
| Purchases attributed to the experimentA sale that lands days later goes back to the right arm. | Not included | Not included | Included | Included |
| MCP server for AI assistants | Not included | Not included | Included | Included |
| REST API and access keys | Not included | Included | Included | Included |
| Support | ||||
| Documentation and community | Included | Included | Included | Included |
| Email support | Not included | Included | Included | Included |
| Onboarding assistance | Not included | Not included | Not included | Included |
| Service level agreement | Not included | Not included | Not included | Included |
How event billing works, without fine print
It counts new rows
A page view, a form submission, a sale, an email open. Every row that comes in counts once.
Reprocessing does not count
Resyncing a source’s history does not charge again for what was already there.
Overage does not block
Going past the limit shows a notice on the usage screen. Nothing gets switched off mid-launch.
Questions about plans and billing
What counts as an event?
Every new row entering the platform: a page view, a form submission, a sale, an email open. Reprocessing a source’s history does not count again — only new rows are billed.
What happens if I exceed my plan?
Nothing is switched off mid-launch. You get a notice on the usage screen and we agree on the upgrade. Overage is informational, not an automatic penalty.
Do I need a card to try it?
No. The free plan works with real data, with no card and no deadline. It is limited in volume, not in capability.
Can I change plans whenever I want?
Yes, up or down, at any time. On annual billing, unused credit is carried over.
Do you charge per user?
No. Users are unlimited on every plan, including free. Charging per seat makes teams hide data from the people who need it.
Where is my data hosted?
On cloud infrastructure we manage, with access scoped per project. The platform is multi-project and isolation happens at the schema level — data in one project is unreachable from another.
Is there a lock-in period?
Not on monthly: cancel and it ends at the close of the cycle. Annual is annual, with a two-month discount.
What if I need a volume that is not on the table?
That is Business. Talk to the team and we size it from your real event volume, not from a fixed package.
Start free and move when it makes sense
The free plan is not a demo: it works with your real data, with no deadline and no card.