E-commerce
From first click to repurchase, without losing the person in between
Catalog, cart and orders tied to the ad that brought the visit — and to the next order that arrives three months later.
What gets stuck today
The problems that show up every time
Abandoned carts with no context
You know it was abandoned. You do not know which ad brought them, or whether they had bought before.
Conversions lost to ad blockers
Part of your purchases never reach the ad platform, and the campaign optimizes on a biased sample.
Returning customers treated as new
Without unified identity, someone who already bought keeps receiving acquisition ads.
How CrazyLeads solves it
The path, in the order it happens
Standardized store events
Product viewed, cart, checkout started and order — collected by the pixel or sent from your backend over webhook, in the same shape from both sides.
- Custom events with free-form properties
- Orders sent server-side, independent of the browser
- A session identifier linking visit and order
Server-side conversions with value
Purchases go back to Meta and Google from the server, with resolved identity and the real order value — even when the shopper’s browser never fired a pixel.
- Deduplication with the browser pixel
- Filtering by order status
- An audit record for every delivery
Repurchase audiences from your own data
Whoever bought product A and has not returned in 60 days becomes an audience, straight from your data, without depending on what the ad platform remembers.
- Segments over the full history
- Excluding buyers from acquisition campaigns
- Delivery to ad destinations and to your own systems
Integrations
Where the data comes from
CrazyLeads Pixel
Source
First-party tracking for your site, on your own domain, with identity that survives ad blockers.
View integration
Webhook
Source and destination
The front and back door for any system: your own CRM, ERP, automation or anything you write.
View integration
Meta Conversions API
Destination
Server-side conversions to Meta, with identity already resolved and no dependency on the browser.
View integration
Google Ads
Source and destination
Cost and performance by campaign, ad group, ad and keyword — plus conversions sent back.
View integration
Meta Ads
Source
Spend, impressions, clicks and results by campaign, ad set, ad and audience breakdown.
View integrationFrequently asked questions
Is there a ready-made Shopify or WooCommerce integration?
Not as a native connector today. The path is the webhook: your store sends the order and the platform resolves identity and activates it the same way. If a native connector is a blocker for you, talk to the team.
Can I send my catalog?
Events carry the product identifier and name, which is what ad platforms use to match against the catalog you already registered there.
Other solutions
Start measuring what actually becomes revenue
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