Creators and course launches
The whole launch on one timeline per person
Opt-in, live class, community, survey, cart and purchase live in different tools. Here they become the story of a single person — and the number that decides the day stops depending on four spreadsheets.
What gets stuck today
The problems that show up every time
Meta says one number, the checkout says another
Each platform attributes on its own rules. Without one place holding both sides, the meeting turns into a debate about who to believe.
Sales never make it back to the ad
The browser pixel loses part of the conversions, and what does get through carries no revenue. The campaign learns from incomplete data.
Survey, community and class never connect
Whoever answered the survey, joined the group and watched the class is the same person — and nobody can prove it when it is time to segment.
The report arrives after the cart closes
During a launch, yesterday’s number is useless. The decision is today.
How CrazyLeads solves it
The path, in the order it happens
Checkout integrations with sales in seconds
Purchases arrive by webhook in real time, with product, value, status, payment method and recurrence number. History sync fills in whatever the webhook missed, without double counting.
- Sales, subscriptions, abandoned carts and member area activity
- First purchase separated from renewal
- Real status — an expired payment never becomes a conversion
Conversions go back to Meta with value
Server-side delivery pushes the approved sale back with identity already resolved: email, phone, external identifier and first-party ad cookies.
- Filter by product, offer and status
- Real sale value instead of a fixed placeholder
- Match coverage measured on deliveries that actually went out
Acquisition and engagement on the same person
Forms, survey answers, email behavior and live attendance all land on the lead timeline. Segmenting "watched class three and did not buy" stops being a project.
- Survey answers as audience filters
- Attendance and watch time from live sessions
- Audiences ready for retargeting
Page tests measured by revenue
A/B experiments on the same pixel, with the winner decided by approved purchases — including the ones that land days later on another device.
- Variants by page and device
- Purchase attribution through identity
- Verdict withheld until the sample is there
Integrations
Where the data comes from
Hotmart
Source
Sales, subscriptions, abandoned carts and member area activity — in real time by webhook plus a history sync.
View integration
Meta Conversions API
Destination
Server-side conversions to Meta, with identity already resolved and no dependency on the browser.
View integration
Meta Ads
Source
Spend, impressions, clicks and results by campaign, ad set, ad and audience breakdown.
View integration
Tally
Source
Form responses with the readable text of every question, ready to use as filters and audiences.
View integrationActiveCampaign
Source
Opens, clicks, tags and contact changes landing on the lead timeline in real time.
View integrationZoom
Source
Registration, attendance, watch time and chat from webinars and meetings, per person.
View integrationFrequently asked questions
Which checkout platforms are supported?
Hotmart has a native connector, since it dominates the Brazilian creator market. Any other checkout — Stripe, Kajabi, Teachable, your own — comes in through the generic webhook and gets the same identity resolution and activation.
Do I have to switch email tools?
No. CrazyLeads is not a sending tool: it reads email behavior and returns audiences. Your automation stays where it is.
Can I start mid-launch?
Yes, and people do. The pixel and the webhook start collecting immediately, and the sync pulls checkout history. What will not exist is browsing data from before the pixel was installed.
Other solutions
Start measuring what actually becomes revenue
Create a free account, connect your first source and see your first lead timeline today. No card required.