Hotmart
Hotmart is the dominant checkout platform for digital products in Brazil, and the integration is native. It runs two complementary paths: the webhook, which delivers a sale within seconds, and the sync, which recovers history and covers anything the webhook missed. The platform recognizes that both describe the same sale and does not count it twice.
Data collected
Data collected
- Purchases with status, value, currency, product, offer and payment method
- Subscriptions, recurrence number and cancellations
- Abandoned carts
- Member area access and module activity
- Commissions and product participants
What it is for
What you can do with it
- Send an approved sale back to Meta as a conversion, with the correct value
- Separate first purchase from renewal when optimizing campaigns
- Join the ad that brought the visitor with the sale that happened days later
- Measure A/B experiments by revenue instead of clicks
How to connect
Step by step
- Step 1
Create the Hotmart source and enter your account credentials.
- Step 2
Register the generated webhook URL in Hotmart’s tools section.
- Step 3
Let the sync run once to pull in history.
- Step 4
Check today’s sales in the source debugger.
Frequently asked questions
Can the same sale be counted twice?
No. Each sale carries a stable business identity key, and the sync only emits an event when data is genuinely new or changed. Reprocessing history does not re-fire conversions.
Can I filter to approved sales only?
Yes. Status arrives with the event and you filter on it. This matters: an expired payment must not become a conversion in Meta, and that is exactly the filter you build in two clicks.
What about a purchase with no tracked click?
It is still recorded and tied to the person by email and phone. Identity-based attribution covers the case where the tracking parameter was lost along the way.
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