SaaS and product
One event that serves both the product team and the media team
Sign-up, activation, usage and revenue on the same base — without instrumenting twice to answer two questions.
What gets stuck today
The problems that show up every time
Duplicate instrumentation
One event for the product tool, another for the ad platform, and the two silently diverge.
Media optimizes for sign-ups, not revenue
The ad platform learns from registrations, which are cheap and frequent — not from the customer who stays.
Usage data never leaves the product
Who actually activated is the most valuable signal you have, and it usually stays locked in.
How CrazyLeads solves it
The path, in the order it happens
Collect once, serve two consumers
The same event feeds product analysis and media activation. One definition, one place to fix it when it changes.
- App events from the pixel or the backend
- Identity linking anonymous visitor and created account
- Free-form properties with no schema migration
Qualified conversions sent back
Instead of sending every sign-up, send what became an activated trial or a paid subscription — with value. The campaign starts looking for the right customer.
- Filtering by activation event
- Subscription value in the delivery
- Deduplication with the browser pixel
Revenue tied to usage
Queries join product events with billing, and the resulting dashboard is publishable to the whole team.
- SQL over raw data
- Shareable dashboards and artifacts
- An AI assistant for the new question
Integrations
Where the data comes from
CrazyLeads Pixel
Source
First-party tracking for your site, on your own domain, with identity that survives ad blockers.
View integration
Webhook
Source and destination
The front and back door for any system: your own CRM, ERP, automation or anything you write.
View integration
Meta Conversions API
Destination
Server-side conversions to Meta, with identity already resolved and no dependency on the browser.
View integration
Google Ads
Source and destination
Cost and performance by campaign, ad group, ad and keyword — plus conversions sent back.
View integrationMCP server (Claude, ChatGPT, Cursor)
Destination
Connect an AI assistant to your data, with scoped permission, and ask in plain language.
View integrationFrequently asked questions
Does it replace my product analytics tool?
For deep funnels, retention and cohorts, a dedicated product tool is still stronger. CrazyLeads covers the data path, identity, activation and BI over raw data — and removes the duplicate instrumentation.
Can I send events from the backend?
Yes, over webhook, with the same contract. That is the recommended path for billing events, which should never depend on the browser.
Other solutions
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