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Source and destinationPaid media

Google Ads

Beyond pulling campaign performance, Google Ads also works as a destination: the conversion that happened in your checkout can go back to the account and feed automated bidding with what actually became revenue.

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Data collected

Data collected

  • Metrics by campaign, ad group, ad and keyword
  • Asset groups for Performance Max campaigns
  • Account segments and conversions

What it is for

What you can do with it

  • See Google cost and checkout revenue in the same query
  • Send offline conversions with the real sale value

How to connect

Step by step

  1. Step 1

    Create the Google Ads source and authorize access.

  2. Step 2

    Enter the account identifier to sync.

  3. Step 3

    For conversion delivery, register the destination and the matching conversion action.

Frequently asked questions

Do I need Google Analytics for this to work?

No. Collection comes from our pixel and connected sources; Google Ads participates as a cost source and a conversion destination.

Other integrations

Meta Ads

Source

Spend, impressions, clicks and results by campaign, ad set, ad and audience breakdown.

View integration

Start measuring what actually becomes revenue

Create a free account, connect your first source and see your first lead timeline today. No card required.

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