Meta Conversions API
CAPI is the path where events go from your server straight to Meta. What makes the difference here is what travels with them: because the platform already resolved who the person is, the delivery carries email, phone, external identifier, ad cookies and location — the fields that decide match quality — without you mapping anything by hand.
Data delivered
Data delivered
- Standard events (Purchase, Lead, InitiateCheckout, ViewContent and others)
- Custom events with any name you choose
- Complete user_data assembled from the identity graph
- Value, currency, content and custom properties
What it is for
What you can do with it
- Recover conversions the browser pixel loses to blockers
- Send the real sale value instead of a fixed estimate
- Send only what matters: approved sales, first purchases, a specific product
How to connect
Step by step
- Step 1
Create the Meta CAPI destination and paste your pixel access token.
- Step 2
Run the connection test.
- Step 3
Create a delivery: pick the source event, filter it and map the fields.
- Step 4
Track deliveries, match quality and errors on the destination screen.
Frequently asked questions
Will it duplicate with the browser pixel?
Not if the event identifier is the same — and it is. Meta deduplicates on that identifier, and the platform sends it on both paths.
How do I know match quality is good?
The quality screen shows coverage of each parameter across payloads that were actually delivered: what percentage carried email, phone, ad cookie and so on.
Other integrations
CrazyLeads Pixel
Source
First-party tracking for your site, on your own domain, with identity that survives ad blockers.
View integration
Hotmart
Source
Sales, subscriptions, abandoned carts and member area activity — in real time by webhook plus a history sync.
View integrationMCP server (Claude, ChatGPT, Cursor)
Destination
Connect an AI assistant to your data, with scoped permission, and ask in plain language.
View integrationStart measuring what actually becomes revenue
Create a free account, connect your first source and see your first lead timeline today. No card required.