TikTok Events API
Events leave the server straight to TikTok's Events API, with email and phone normalized and hashed exactly the way the platform expects, external id and page context. Because identity comes from the graph, sales that happened outside the browser arrive too.
Data delivered
Data delivered
- Standard TikTok events plus custom events
- Hashed identity (email, phone, external id) + IP and user agent
- Value, currency and event properties
- Deduplication by event id (48h on their side)
What it is for
What you can do with it
- Send the approved sale from checkout to optimize conversion campaigns
- Recover events the browser pixel loses to ad blockers
- Test with test_event_code before going live
Why integrate
The business reason, not just the tech
TikTok can optimize — but only with the right signal
TikTok's auction learns from the conversions it receives. If all it gets is clicks or a blocked pixel, it optimizes for clickers — not buyers. With the real sale arriving server-side, campaigns learn from actual customers.
The pixel alone misses a big slice
Ad blockers, iOS and tab-hopping break browser tracking. The server-side path depends on nothing running in the page: events leave our server with identity the graph already resolved.
Same sale, many destinations
The same approved-purchase Delivery that feeds Meta CAPI feeds TikTok — one filter, one mapping, and each platform receives its own format with the right hashing rule.
How to connect
Step by step
- Step 1
Create the destination and paste your ad account credentials.
- Step 2
Create a Delivery: pick the source event, filter and map the fields.
- Step 3
Fire the first delivery in test mode and check it in the ads manager.
Frequently asked questions
Do I need the TikTok pixel on my site?
Not for sending — this path is server-side. If the pixel is also on the site, deduplication uses the event id so nothing counts twice.
Other integrations
Meta Conversions API
Destination
Server-side conversions to Meta, with identity already resolved and no dependency on the browser.
View integration
Snapchat Conversions API
Destination
Server-side conversions to Snapchat with the same 11 identity fields as the Meta family.
View integration
Pinterest Conversions API
Destination
Server-side conversions to Pinterest Ads, in the exact v5 API shape.
View integrationStart measuring what actually becomes revenue
Create a free account, connect your first source and see your first lead timeline today. No card required.