Pinterest Conversions API
Pinterest has its own format: lowercase event names (checkout, signup, page_visit) and identity as arrays. The platform handles both — translating your events into their vocabulary and building user_data in the right shape — so conversions land in the standard report, not as invisible custom events.
Data delivered
Data delivered
- Standard Pinterest events (checkout, lead, signup, add_to_cart…)
- Hashed identity as arrays, as the v5 API requires
- Value, currency, order_id and items
What it is for
What you can do with it
- Attribute checkout sales to Pin campaigns
- Send in test mode (?test=true) without writing to the account
- Standardize the purchase event across Meta, TikTok and Pinterest
Why integrate
The business reason, not just the tech
Conversions that count in the right report
Pinterest only recognizes its own names (checkout, signup, page_visit). A wrongly named event becomes "custom" and disappears from optimization. Automatic translation makes your sale count where the algorithm looks.
The v5 format has traps
The v5 API wants identity as arrays, hashed field by field. Getting it wrong raises no error — the field is ignored and match rates silently drop. Here the format is verified at the source and locked by tests.
Test without writing
The official ?test=true validates the whole delivery without writing to the account — the right way to check before going live.
How to connect
Step by step
- Step 1
Create the destination and paste your ad account credentials.
- Step 2
Create a Delivery: pick the source event, filter and map the fields.
- Step 3
Fire the first delivery in test mode and check it in the ads manager.
Frequently asked questions
Why did my events show as "custom" in other tools?
Because Pinterest only recognizes its own lowercase names. The platform translates automatically: purchase becomes checkout, registration becomes signup, and so on.
Other integrations
Meta Conversions API
Destination
Server-side conversions to Meta, with identity already resolved and no dependency on the browser.
View integration
TikTok Events API
Destination
Server-side conversions to TikTok Ads, with hashed identity and per-event deduplication.
View integration
Snapchat Conversions API
Destination
Server-side conversions to Snapchat with the same 11 identity fields as the Meta family.
View integrationStart measuring what actually becomes revenue
Create a free account, connect your first source and see your first lead timeline today. No card required.