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SourceForms
Tally
Every Tally submission arrives with answers already resolved: a multiple-choice question, which the API returns as an unreadable identifier, is translated into the text the person actually selected. Hidden fields carrying UTMs travel too, so attribution does not get lost at the form.
Data collected
Data collected
- Every answer, using the question label as the field name
- Hidden fields, including UTMs and source
- Form and respondent identification
What it is for
What you can do with it
- Qualify leads by survey answer and send only the qualified ones to ads
- Cross survey responses with purchases
- Build an audience from one specific answer
How to connect
Step by step
- Step 1
Create the Tally source and connect your account.
- Step 2
Choose which forms to sync.
- Step 3
Build the filter on the real questions of that form.
Frequently asked questions
If I reword a question, does the filter break?
The field name comes from the question label, so rewording creates a new field. The old one keeps working for history and the new one shows up in the measured field list.
Start measuring what actually becomes revenue
Create a free account, connect your first source and see your first lead timeline today. No card required.