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Documentation

Guides to put your data to work

From snippet to conversion delivery: the practical path, in the order you will need it — with what we learned running this in production.

01Getting started

Install the pixel and send events

From snippet to first event on the timeline: first-party pixel installation, automatic events, custom events via _cl, and logged-in user identification.

9 min read
02AI

Connect Claude to your data (MCP)

Connect Claude, Claude Code or Cursor to your CrazyLeads project via MCP and ask questions about leads, sales and campaigns in plain language — with SQL, dashboards and experiments created in the conversation.

7 min read
03Paid media

The ideal tracking model for Meta

The complete architecture: browser pixel and Conversions API on the server sharing the same event_id, first-party identity to raise EMQ, and the checkout sale flowing back to the ad days later.

12 min read

Technical reference

The fine detail of APIs, payloads and tools — for when the guide is not enough.

Leads APIList, filter, export and read the timeline via API.MCP serverEvery MCP tool, client and example.Delivery payloadsHow each Delivery payload is assembled, field by field.Tracking patternsUTMs, identifier propagation and diagnostics.

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