Amplitude
Each resolved event flows to Amplitude with user_id (the lead) and device_id (the visitor), millisecond timestamps and a deduplication insert_id — the same event never counts twice.
Data delivered
Data delivered
- Free-form events with event_properties
- user_id + device_id consistent with the identity graph
- Automatic insert_id for deduplication
What it is for
What you can do with it
- Product journeys and funnels in Amplitude from CDP events
- Use the US or EU data center (configurable host)
Why integrate
The business reason, not just the tech
The full journey, ad to product
The click, the signup and the usage become one line in Amplitude — because user_id and device_id arrive consistent with the identity graph, not a new id per tool.
Dedup and true event time
Every event carries insert_id and the REAL millisecond timestamp: resends never duplicate and the order of events holds.
How to connect
Step by step
- Step 1
Copy the api_key from your Amplitude project.
- Step 2
Create the destination (host optional for EU).
- Step 3
Create a Delivery with the events that matter.
Frequently asked questions
How do anonymous users show up?
As device_id. When the person identifies, user_id joins in and Amplitude merges the story — the same identity logic as the rest of the platform.
Start measuring what actually becomes revenue
Create a free account, connect your first source and see your first lead timeline today. No card required.