Microsoft Ads (UET CAPI)
The server-side path for Bing/Microsoft Ads. One detail decides match quality: Microsoft normalizes emails its own way (removing dots and +alias suffixes) before hashing — the platform applies exactly that rule, otherwise hashes would never match.
Data delivered
Data delivered
- Free-form event names via the UET tag
- Email (Microsoft's own normalization) and phone hashed; external id, IP and user agent in plain text
- Value, currency and properties
What it is for
What you can do with it
- Close the conversion loop for Bing campaigns
- Reuse the same sale Delivery that feeds your other destinations
Why integrate
The business reason, not just the tech
Bing converts — and almost nobody measures it
Desktop audiences, decision-makers, less auction competition. UET CAPI closes the conversion loop on a channel most competitors never even instrument.
Microsoft's hash is different
Microsoft normalizes emails its own way (dots and +alias removed) before hashing. "Standard" hashes never match — and match rates go to zero with no error. We apply exactly their rule.
Same event, one more channel
The sale Delivery that feeds Meta and TikTok gains another destination with two credentials: tag id and token.
How to connect
Step by step
- Step 1
Copy the UET tag id from your Microsoft Ads account.
- Step 2
Create the destination with the tag id and access token.
- Step 3
Create a Delivery with the conversion event.
Frequently asked questions
Is it the same email hash as other destinations?
No — Microsoft strips dots and the +alias suffix before hashing. The platform knows that and applies the right normalization per destination.
Other integrations
Meta Conversions API
Destination
Server-side conversions to Meta, with identity already resolved and no dependency on the browser.
View integration
TikTok Events API
Destination
Server-side conversions to TikTok Ads, with hashed identity and per-event deduplication.
View integration
Snapchat Conversions API
Destination
Server-side conversions to Snapchat with the same 11 identity fields as the Meta family.
View integrationStart measuring what actually becomes revenue
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