Reddit Conversions API
Reddit has a peculiar format — the event type is an object, test mode is a boolean, and even the IP travels hashed, their rule. The platform delivers everything in the right shape and stamps each conversion with a deduplication id.
Data delivered
Data delivered
- Standard Reddit events (Purchase, Lead, SignUp…) plus custom
- Hashed identity — including IP and user agent, as Reddit requires
- Value and currency inside event_metadata, next to the dedup id
What it is for
What you can do with it
- Measure Reddit campaign conversions on real sales
- Test with test_mode before the first real delivery
Why integrate
The business reason, not just the tech
An audience no other channel reaches
Reddit communities concentrate niches with very high intent. The Conversions API closes the loop: the campaign that brought the visitor gets back the sale they made.
Reddit's rules are different — and we follow each one
Event type as an object, boolean test_mode, and even hashed IP (their rule, the opposite of other platforms). Each of those, done wrong, is a silently lost conversion.
Native deduplication
Every conversion carries a stable conversion_id: resends and retries never become double-counted sales.
How to connect
Step by step
- Step 1
Create the destination and paste your ad account credentials.
- Step 2
Create a Delivery: pick the source event, filter and map the fields.
- Step 3
Fire the first delivery in test mode and check it in the ads manager.
Frequently asked questions
Does Reddit take the IP in plain text like other platforms?
No — on Reddit, IP and user agent are hashed, per their own API. It's the opposite of the Meta family, and the platform applies the right rule per destination.
Other integrations
Meta Conversions API
Destination
Server-side conversions to Meta, with identity already resolved and no dependency on the browser.
View integration
TikTok Events API
Destination
Server-side conversions to TikTok Ads, with hashed identity and per-event deduplication.
View integration
Snapchat Conversions API
Destination
Server-side conversions to Snapchat with the same 11 identity fields as the Meta family.
View integrationStart measuring what actually becomes revenue
Create a free account, connect your first source and see your first lead timeline today. No card required.