X (Twitter) Conversions API
X requires signed requests (OAuth 1.0a) and conversions pointing to an event pre-created in the ads account (the tw-… id). The platform signs every call and builds the identifiers — hashed email and phone, IP and user agent — skipping events without a primary identifier, which the API would reject.
Data delivered
Data delivered
- Conversions tied to your account event id (tw-…)
- Hashed email and phone + IP and user agent
- Conversion value and deduplication id
What it is for
What you can do with it
- Attribute sales to X campaigns without relying on the pixel
- Reuse the same purchase event that already feeds Meta and TikTok
Why integrate
The business reason, not just the tech
Conversions without X's pixel
The server-side path attributes the sale to the campaign even when the browser blocks tracking — using the same purchase event you already configured for other destinations.
OAuth handled for you
X's API requires every request signed with OAuth 1.0a — four keys and per-call crypto. You paste the keys once into the vault; signing is automatic.
Pre-created events, mapped once
X works with events created in the account (tw-… ids). Copy the id from the manager, map it in the Delivery, and every conversion lands on the right event.
How to connect
Step by step
- Step 1
Create the conversion event in X Ads and copy the tw-… id.
- Step 2
Create the destination with the 4 OAuth keys from your developer account.
- Step 3
Create a Delivery mapping your event to the matching tw-… id.
Frequently asked questions
Why four keys?
X's API uses OAuth 1.0a: consumer key and secret identify the app; access token and secret identify the account. All four live in the secrets vault, never in the interface.
Other integrations
Meta Conversions API
Destination
Server-side conversions to Meta, with identity already resolved and no dependency on the browser.
View integration
TikTok Events API
Destination
Server-side conversions to TikTok Ads, with hashed identity and per-event deduplication.
View integration
Snapchat Conversions API
Destination
Server-side conversions to Snapchat with the same 11 identity fields as the Meta family.
View integrationStart measuring what actually becomes revenue
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